Celestial
About the project
Using the mechanics of AR (augmented reality), it can diversify the user experience, which has long been successfully used by brands seeking to attract new audiences. This technology can be used by an artist to create added value for a painting, increasing its attractiveness in the eyes of a potential owner.
The AR-effect brings the physical scene to life. How it works:
- the picture hangs on the wall;
- using the quarcode or link, the SnapChat lens is launched;
- the smartphone camera is aimed at the picture;
- the picture comes to life on the smartphone screen.
Implementation
Cinema 4D - fabric motion simulation and animation;
Substance Painter - textures;
Lens Studio - AR effect.
AR effect
